Business Card Colors
Was reading Tyler’s post from Monday, where he suggested the idea of using multiple designs of the same card as a way to keep a card fresh and new. The illustrations he used showed the same business card done in different colors – and if you haven’t looked at those cards, I suggest you do so now.
While you’re looking at them, ask yourself:
Color Wheel
~ Which color do I like better? Why?
~ How does this particular card color make me feel?
~ Is this color suitable for my particular industry? Why or why not?
When designing a business card, it’s wise to keep in mind that many people have, at least to a certain extent, distinct cultural, gender-specific and industry-related COLOR preferences. We don’t discuss them much, and it’s not likely that putting the “wrong” color on your business card will cost you a sale – but colors do have connotations that a savvy marketer keeps in mind.
Don’t believe me?
Okay, ask yourself this. Would a pale pink wrapper be appropriate for an energy bar promoted to male athletes?
No (at least in the U.S.) – pink is a color associated with calmness in men, and it’s not one they generally remember or prefer.
Here’s another one. Would a red business card be suitable for an investment counselor?
Again, probably not. Red signifies danger – and there are negative cultural connotations too (“red ink” and “in the red” come to mind.)
And it’s not just the color – it’s the color intensity. Hot pink is considered more provocative and energetic; pastel pink is considered more feminine and relaxing.
The point is to make sure that your new business cards convey the appropriate message about you and your business. You want to make sure that the subtle messages your cards send are in synch with the rest of your branding and advertising messages.
Choose the right color, and you’ll be seeing “green” all the way to the bank!
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Possibly Related Posts:
- The Conversational Business Card
- Colorful business cards
- Hand made business cards
- Great Spot UV Card Examples
- Glossy Business Cards versus Matte Business Cards
Tags: business card color
This entry was posted on Thursday, June 25th, 2009 at 11:54 am and is filed under Business Cards Designs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.