Business Cards Land

Your business card has a job to do – to tell people who you are, what you do, who you do it for, why they should care to begin with and how to reach you.

So let’s focus on that first key element – your identity.  It’s not as simple as giving someone your business or company name, it’s deeper than that.  Who are you and what is your business image?

WHO you are can have several different meanings.

~ Yes, there’s your business or company name,  hopefully something unique to you.

~  WHO as in your type of business; lawn care, insurance, real estate.  And there’s a deeper level to that too – what do you specialize in?  Do you sell health insurance or commercial real estate?  So who  you are includes your specialty.

~ WHO as in the person actually named on the card, and the title they have or the role they play in your company.

~ WHO as in the type of business entity you are – a partnership, LLC, charitable foundation, etc.

~ WHO as in your unique selling position or role in the marketplace – are you the low price leader, the “delivery in 30 minutes or less or it’s free” company or the most convenient service?  This aspect of “who” includes your positioning and marketing, the public perception of your business.

There are probably other aspects of your business that define who  you are – your industry affiliations, perhaps, or your position in your industry – but the point is that your business card is a great place to define all of these.

People do business with people they know, like, and trust – and making sure your business card clearly states who you are is a critical first step!

Popularity: 25% [?]

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Tyler’s post a few days ago with the photo of the cool dentist’s business card made me think of Marc Drogin – an American illustrator, writer and calligrapher whose original business cards are highly sought-after by business card collectors.

He specializes in whimsically illustrated business cards for dentists and physicians.  They’re almost always black type (calligraphy) with red or blue accents, on white or off-white card stock.  Quite a few of them I’ve seen are oriented vertically rather than horizontally.

The following cards are from my own Marc Drogin collection – cool, aren’t they?  I have one of his personal business cards too, and it’s even autographed by him on the back!

Popularity: 5% [?]

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It’s Friday and as you well know that means it’s a short but sweet post today on exactly how you can maximize your business card’s success rate without maximizing how much you actually spend on it.  Obviously we’re large supporters of buying all your business cards at OvernightPrints.com as they are not only extremely affordable, they’re extremely high quality and your cards always, yes, always, look brilliant and beautiful.  That said, how can you show off your business and its purpose on a simple in expensive card?  Check it out…

These cards belong to a dentist, that much is extremely obvious, and if you look you can tell it’s just a cool design on a traditional rectangular card.  Where this guy really set himself apart, however, is when he designed the bottom half of the card to look like teeth and then inserting little pieces of dental floss in and out of the teeth drawings.  In short, Genius and amazingly creative!  It just goes to show that you don’t have to pay huge sums for die cut cards, laser cutting or even embossing, sometimes all it takes is a great design and a little out-of-the-box thinking to transform a rectangular card into a brilliant and spot-on representation of your company.

Check them out, then head over and start thinking outside the box for YOUR business cards.  You never know how brilliantly you can think until you try.  Show us what you come up with, show us your designs, we’d love to see them!!

Popularity: 11% [?]

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