Hand Your Business Card to Someone, Anyone!
I was re-reading a few sections in one of the “For Dummies” books the other day and it touched on a bit of human psychology that I’d honestly never considered in the context of business cards.
It’s the realization that most people will take whatever is handed to them as long as their hands aren’t already full.
Think about that for a minute. When was the last time someone handed something to you and you did NOT put out your hand to accept it?
It’s automatic. You usually don’t even think about whether or not you really WANT what the person is handing to you, right? Thousands of servers of legal documents (the ones requesting your presence in court) rely on this human tendency!
So you can certainly use it to your advantage by having a business card ready to hand to someone at a moment’s notice. If you have to fumble through your purse or head back out to the car to dig through your briefcase to find your business card holder – by then the person may have had time to think. You want to take advantage of this automatic response – if you hand your business card to someone, they’ll probably take it.
Next post – how to advantage of that by creating an interesting or conversation-generating card!
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This entry was posted on Thursday, August 6th, 2009 at 9:26 am and is filed under Business Card Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.