Business Cards Land

You’ve seen loyalty cards for “buy 10 get one free” offers; why not print one of your own?

The “loyalty card” is by no means a new idea, but it’s a really effective marketing technique for all small business owners. It’s cheap too – the price of a couple of sets of business cards is all it costs!

If your a coffee shop owner, then you’re probably well-aware of the benefits of creating loyalty cards to pick up repeat business. It’s such an easy, risk-free promotion. You create a business card that you can stamp everytime a customer buys a coffee – buy 10 cups and get a cup free! This same technique could also be applied to just about any other small retail business, i.e, local bakeries, frozen yoghurt stores, dry cleaners, fast food places, etc, anywhere that sells repeat business items.

This is how Gareth Blower who owns La Dolce Vita, an independently run coffee shop in Detroit, created his cards:

He designed a set business cards titled “loyalty card” – using his logo brand.  He added a little blurb about the offer (for every 10 cups of coffee the customer buys they receive a free one.) He also added a row of small block- spaces to his design, to create a place for the card to be stamped.

Gareth also purchased a stamper to mark off the coffee cups purchased. He sent me a link to the “stamper” that he uses on his customers cards.

Another really good idea is to make your business card into a coupon for a free consultation, a discount, or a free gift with a purchase. Make sure that you include an expiration date on them and  hand them out to all your customers. This technique would work particularly well for web-retailers who can add discount codes to the checkout section of their sites.

This small business furniture store created discount code business cards

Popularity: 61% [?]

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Tags: business card loyalty cards, Business Card Marketing, business card stamp, Business Cards Marketing, Business Cards Tips, coffeee shop business cards. furniture store business cards, customize business card, fast food business cards, loyalty cards, Unique Business Cards

This entry was posted on Thursday, March 18th, 2010 at 2:59 pm and is filed under Business Card Marketing, Business Cards Designs, Business Cards Tips, General Business Cards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.