Business Cards Land

(Besides the obvious one – not having a business card at all!)

While business card experts disagree on some aspects of business card design and marketing (such as whether or not putting an address on your card is absolutely essential), there’s no disagreement on this point.

A business card that’s overcrowded is a waste of money.

Overcrowding a business card is the single biggest business card design mistake according to business card printers who were surveyed, too.

Why?  Because in your desire to put every contact method known to man on your card, every business location, your slogan, your logo, your photo, your certifications and oh yes, your store hours – your business card becomes confusing and illegible.

There’s no way to put all that information on a card without resorting to a very small font and removing most of the white space, right?  Which means it’s going to be hard to read.  Which means it’s likely to be tossed rather than used.

Your business card is not a brochure.  Your business card, instead, is an entry point to your business.  It should be strategically planned to help people quickly and easily get additional information they need, not provide that information itself.

If you want them to call, focus on providing a single phone number that’s answered promptly and professionally.  If you want them to visit your website, make sure your URL is prominently displayed on the card – and maybe give them a compelling reason to do so (such as “Visit our website for our free report on How to Choose a Health Club.”)

Put your focus on your customers, think about the information that is most important to them, and put that on your card.  Anything else is fluff.

Popularity: 1% [?]

Possibly Related Posts:

• The Conversational Business Card
• Colorful business cards
• Hand made business cards
• Great Spot UV Card Examples
• Glossy Business Cards versus Matte Business Cards