Business Cards Land

I’ve been known to be a bit forgetful at times.  My mom used to tell me that I’d lose my head if it weren’t attached.  So whenever I attend an event and come home with more than one or two business cards, there’s a good chance that I’m going to look at that stack of cards and draw a blank.  What was I talking to that person about?  Was I supposed to send something?  Did she expect me to call?  Is this person a really hot prospect or someone only mildly interested in what I do?

It helps enormously if you develop a system to help you remember such details.  Some people make a habit of writing on the card itself – which works but can be problematic.  It’s almost impossible to write on some coated cards, you don’t always have a pen with you, and it can just be inconvenient or downright rude to be writing on the card while someone is talking to you.

One way to surreptitiously mark business cards you get for appropriate follow up is to bend their corners according to some system that makes sense to you.  It’s not at all conspicuous to be “fiddling” with a card while someone is talking to you, or to hold it in such a way (horizontally, face up) that you can fold corners without looking at it.

Your system might be that folding down the top-left corner means you’re supposed to call; top right corner means make an appointment; bottom-left corner means send info, and bottom-right corner means pitch the card as soon as you can do so, politely!

And maybe if it’s really urgent, you fold the whole card in half!

When you get back to your office or hotel room, you can sort the cards by the fold and take the appropriate action.

Naturally, you’ve got to come up with a system and stick to it – and it’s helpful if the people you work with use and recognize the same system.

Wouldn’t this be a great topic for your next staff training or marketing meeting – or as part of some pre-tradeshow-prep?

(Be sure to order a fresh supply of business cards from OvernightPrints.com before you go!)

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It’s sometimes a challenge to figure out a way to make your business card stand out, without making it so far out that it’s impractical to use (and to store) and without adding significantly to the cost.

One way to do so is to round the corners on your business cards – this is a really great idea, in my opinion!

Very few cards are printed this way, which means that YOUR business cards can stand out from your competitor’s cards.

The area which is cut off the card is minimal – you can still include just about any information or text you’d like on your business card.

The card is still the standard size, which means it will fit in business card holders and cases with no problem.

You can round the corners of existing cards or have them printed with rounded corners at the design/printing stage.

In stationery or hobby stores you can find little squeeze-type gadgets that snip rounded corners on paper – these work, but there’s a knack to getting a clean cut, you have to squeeze quite hard, and your hands will tire quickly – you’ll ruin quite a few cards in the process.  I don’t recommend this idea unless you’re rounding the corners of just a few cards on an occasional basis.

You CAN find companies that print rounded corner business cards; one of the best is OvernightPrints.com.  It’s quite economical too; they only charge $2 per 100 cards for the rounded corners option at the time of this writing.

Rounded corner business cards can be a very effective and economical choice when you want to differentiate yourself – why not give them a try when you order business cards next time?

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