Business Cards Land

Going with a plain white business card can be an extremely tricky thing to do.  We’ve all seen the hundreds of thousands of plain white business cards that do little to impress, little to impart any sense of style and little to make you actually want to hang on to it.  If, however, that plain white business card has a bit of flair on it, and perhaps some letterpressing like the amazingly detail oriented business card we found today, well that’s another story.

That’s right, if you’re going to go plain white, there ARE things you can do to make your card stand out from the pack and end up being kept a lot more often than not.  The business card above chose to add some picture perfect letterpressing that includes embossed icons of their main logo.  The entire top 3/4 of the business card is this effect and it absolutely works.  On top of that, the use of only two colors in their fonts make it work even better, and pop even more.

So what lesson can we take from this?  If you’re going to stick with a plain white business card, first make sure the paper is of top quality.  Second, if you want to try dabbling in letterpressed cards, do, but if it’s a bit out of your price range or style, think about going with a watermarked image, whitewashed background, or something similar to show that while the card is white, there is some depth to the background.

Sometimes it’s the simplest, smallest additions that make the biggest, boldest improvements.  The simple letterpressing on this business card elevates it from plain to perfect.

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