Business Cards Land

It’s Monday again, and we’re getting closer and closer to the Thanksgiving Holiday.  Hopefully you’ve prepared adequately by systematically starving yourself to make room for the onslaught of turkey, stuffing, pie and mashed potatoes.  That said, today we’re going to dive into something a bit different:  Uses for business cards that extend BEYOND business.  Yep, they are handy little buggers, and you can use them for a heck of a lot more than just networking your actual business.

We stumbled on a pretty awesome little article that was packed with ideas on how you can make the most out of your business cards, without making them about business.  Check out some of my favorite ideas:

• “Print something other than a business card on biz card-sized cardstock
• Print a short survey on a card
• Other things you might print on this size cardstock include:  Hangtags, Nametags, Tickets to Events, Tiny Greeting Cards.
  
• Make your business card a referral card for your organization or club
• Turn them into appointment cards”

By adopting any number of these, it makes sure that you’re not only switching things up when it comes to your business cards, you’re also ensuring that you have some fresh ideas that will make you stand out even further in the minds of each and every person you hand one out to.  Not comfortable not handing out your business card, worry not, you can still slide one of yours in too!

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I am an Internet Marketer (sounds like something you’d announce at a 12-Step meeting, doesn’t it?)

At least by MY definition, that means most of my business efforts are confined to the Internet.  I work at my computer most of the day.  I work from home.

Many of my clients, prospects and website visitors don’t live in the same state, much less the same country.

My friends and neighbors, by and large, have no idea what I do because they don’t see me do it and because Internet Marketing is such a nebulous concept to most of them anyway.

If that describes you too, do you still need business cards?  I mean, for something besides dropping into fish bowls to win a free meal at your favorite restaurant, or that 46″ garden tractor at the upcoming Home and Garden Show?

(Come to think of it – I DID win a Fisher-Price Play Kitchen once by dropping my business card into a bowl at a local McDonald’s restaurant.  It was a great Christmas present for the kids, and worth much more than I spent on my business cards.)

But anyway – YES, you DO need business cards!  Maybe not 5000 of them – but some.

The bottom line is that you never know when you’ll need an easy, portable, and LEGIBLE way to give your website address to someone else.  Scrawling the URL on a napkin isn’t cool, trust me.  You might just run across a local person who’s a great prospect for you, or a great referral source, or a potential JV partner.  You might run across such a person in an airplane or while on vacation or at your mother-in-law’s house.

You just never know when you’ll meet someone to whom you’d really like to give your website info, in a presentable, professional way.

And when that happens, you’ll be glad you made that small investment in business card printing.

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