Posts Tagged ‘Measure’
How Does Your Business Card Measure Up?
Writing a blog in this industry, we hear a lot of words like “measure up,” “stack up” and compare. Everyone wants to know how their business card compares to those of other people in similar industries. If they’re using the right kind of paper, if their ink is high enough quality, how they are cut, just about every aspect of the card can be dissected and analyzed. They are all being stacked up against the competition. The business card we just stumbled on most likely never has to worry about how they stack up against the competition, how they measure, and you know why? Because they can actually measure how they measure up…literally. 
Why? Simple, take a glance above and you’ll have that question answered instantly. Looks like Robert Gehring literally used a ruler, well 3 inches of one, and printed his details directly below the measuring lines. In a word: GENIUS. I don’t know how long he’ll be able to keep this up, where he gets his sections of rulers or even if they all use the same 1-3 inches of the wood, but no matter what, these are some of the most inventive, creative and different business cards we’ve ever seen. I have to say, we love seeing that and we love highlighting just how much you can do with a little thought power and a little attitude.
The bottom line: When someone’s willing to go the extra mile like this on their business cards, you KNOW, for fact, that they’ll go the extra mile for you in whatever it is you need, whatever it is they do. Think about this as you design something as seemingly small and simple as a business card. Show how far you’re willing to go and chances are good people will believe you.
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