Business Cards Land

Raise your hand if you just started singing the lyrics to that Billy Joel song?  Yep, just about every single one of you, and if you’re at all like me you’re stuck on the part that beings with “Harry Truman, Doris Day…”  What can you do?  Nevertheless, today we DO have a hot business card to bring up and it actually could start a fire.  That’s right, a matchbook themed business card, and I have to say, it’s one of the most fun and unique business cards I’ve chronicled on this site!

Check it out above.  Look at the genius design.  Look at the attention to detail.  I know we JUST got done saying that simple is amazingly key, but sometimes, sometimes you hit the nail squarely on the head with a business card like this.  These are quite literally, matchbooks.  While inside there are not matches, but little cartoon versions of matches, the whole entire rest of the card is exactly a matchbook, down to the tiny staple in the bottom holding it all together.  On top of that, the entire card is themed to look like it just literally fell out of a 1950’s diner or bowling alley, and the results are pretty spectacular.

Bottom line, these might be some of my favorite cards that I’ve found while researching this site.  Everything comes together perfectly and I can guarantee that if someone handed you this card, you wouldn’t be tossing it away, giving it away or forgetting about it…this is a card you’d show everyone else, and show off For them.  Perfectly done and a perfect business card.

Popularity: 25% [?]

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I don’t know how to sugar-coat the answer to this myth, so I’ll say it straight out.  Are you CRAZY?

Let me be clear.  The “free” business cards I’m referring to here are the smaller, thinner, ad-for-a-huge-printing-company-on-the-back business cards.  These cards SCREAM “freebie” to anyone who gives them more than a casual look.

These business cards that are obviously free and flimsy can really hurt your reputation if you’re not careful.  (And believe me; it’s hard to be objective about your own cards.  You may think “My friends like my cards just fine.”  But to be blunt, their opinion doesn’t matter.  What matters is the opinion of customers and prospects.  And they WILL notice if your card is of lesser quality than your competitors’ cards.)

The reason is that your business card is a direct and very personal reflection of your business.  It may be the first impression someone gets of who you are, what you do, and how you do it, and it’s often the impression you leave with them too.

Do you REALLY want prospective clients to think that you’re so cheap, or so unsure of your business, that you’re unwilling to invest $39.95 or so to promote it properly and professionally?  Why would they make the investment to buy your product or utilize your service when you come across as a fly-by-night operator who may not even be in business next week?

“Freebie” business cards are okay for casual, personal use, but not for business.

Still not convinced?  Request some business card samples from a quality printer, and compare them with your free business cards.  Then ask yourself “Which cards are most likely to impress my prospects?”

This myth will be obvious to you, then.

Popularity: 1% [?]

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