The Most Important Step in Business Card Design
Whoa, there. Slow down. Back up a step. Before you design and order that next set of business cards, you need to pause for a moment and ask yourself “Did I complete the most important step?”
Odds are that you didn’t! So what step am I talking about?
It’s the step where you take the time to plan how your business card is going to be used.
Don’t just blindly enter your name, company name and contact information, which is what most people (including your competitors) do. Instead, take a few moments to think about the situations in which you’ll be using your business card. Then design your business card accordingly.
For example, who are your typical business card recipients?
If they’re older people, think about vision limitations, and don’t use tiny text or overcrowd your card.
Business prospects and business clients have differing needs for information – the former may need more benefit-driven business card text (such as a bulleted list of benefits on the back of your card), while the latter may need expanded contact information (such as the phone number for your service department.)
Where will you be giving out your card?
If your business card is often given out a business networking events or tradeshows, you might want to jazz up the color or background a bit so that it stands out from all the other business cards being distributed that day.
When is the card recipient likely to use your business card?
If you’re a plumber, your prospect may very well be calling you when they’re frantically trying to stop an overflowing toilet. Make your business card extra-easy to read and put the phone number that’s answered 24 hours a day in large print.
Paying attention to how your business card is going to be used is an absolutely essential part of effective business card design.
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Tags: Business Card Design, Business Cards
This entry was posted on Monday, March 23rd, 2009 at 2:03 pm and is filed under Business Cards Designs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.