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The Perfect Cutout Makes The Perfect Business Card

It’s Friday!  Cue celebrations.  Now, to kick things off a bit early for your weekend festivities you may or should have planned, we dug up the perfect business card with the most perfect cutout we’ve probably ever seen executed on a business card.  Sometimes cutouts just don’t work, sometimes they seem forced, sometimes they seem superfluous and unnecessary.  Sometimes, however, the stars align and the cutout comes into existence (or is it out of existence?) and it transforms what could have been a fairly ordinary business card into something much more, well, extraordinary.  businesscards-punchout

This card, from a little place called …In A Bottle, uses a cutout to express exactly that.  The whole site is called Message in a Bottle and I have to say, the business card chronicles that perfectly.  The cutout, as you can tell by glancing above, is a cutout of a wine bottle and it’s used to show quite simply and effectively that the woman’s moniker is that exact message coming out of the cutout bottle.  In a short word:  Genius.  I’m inclined to believe that cutouts on business cards can often be overused, but when they are used properly they seriously elevate a business card into a different level of creative.  This is one of those cases and it makes us love it.

So, a tip from us to you on this fine Friday:  Think carefully when designing your business card, if the cutout fits and helps launch your card into the stratosphere of cool, by all means do it.  If, however, you have to force it on there or try very hard to find a reason for it, think twice, it’s entirely ok to leave it out.  On that note, we’d absolutely love if some of you would start sending in some of YOUR business cards to us.  We love seeing what you’re up to, and we’d love to feature some on our site!  Send in those business cards!

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